Luminis Health Doctors Community Medical Center Hosts Annual Pink Ribbon Rally to Celebrate Survivors, Maternal Health, and 50 Years of Service

(Lanham, MD) – Luminis Health Doctors Community Medical Center (LHDCMC) will host its annual Pink Ribbon Rally on Saturday, October 4, from 11 a.m. to 3 p.m., to kick-off Breast Cancer Awareness Month. This year’s celebration carries added significance as the hospital marks its 50th anniversary of serving Prince George’s County with a deep commitment to women’s and maternal health.

The Pink Ribbon Rally is designed to raise awareness about breast cancer and highlight the lifesaving power of early detection through mammograms. To make the event more accessible for families, neighbors, and survivors, LHDCMC now holds the rally on Saturdays.

The day will feature walk-up mammograms along with vital information about the signs, symptoms, and early detection of breast cancer. Since about one-third of the cancers Luminis Health treats are breast cancers, attendees can learn about treatment options and meet our experienced team of specialists. The event is also a celebration, with pink attire and decorations to raise awareness about breast cancer, along with uplifting survivor stories, community resources, food, and games.

“Breast cancer continues to profoundly affect the lives of women in Prince George’s County,” said Deneen Richmond, president of LHDCMC. “This year, as we celebrate 50 years of service to the community, we’re also reaffirming our commitment to advancing women’s health, from breast cancer prevention to maternal care. We invite women and families to join us for the Pink Ribbon Rally, be inspired and take important steps to protect their health.”

Prince George’s County has one of the highest breast cancer mortality rates in Maryland. To address this urgent need, Luminis Health is in the third year of a $1.3 million state grant to provide breast and cervical cancer screenings. With this support, more than 3,400 county residents have already received timely, life-saving care they may not have otherwise had been able to access.

“Mammograms save lives. When breast cancer is caught early, survival rates are extremely favorable. That’s why it’s crucial for women to begin screenings at age 40, or sooner, if they have a family history,” said Dr. Allison Bruff, breast cancer surgeon at LHDCMC. “Breast cancer is one of the leading causes of death in Prince George’s County, particularly among Black and Latino women. I look forward to wearing pink, celebrating survivors, and empowering more women to take action. Together, we can continue to fight against this devastating disease.”

Event Details:

Date: Saturday, October 4, 2025

Time: 11 a.m. – 3 p.m.

Location: 8118 Good Luck Road, Lanham

Admission: Free and open to the public